The £Million industry...Bournemouth Tourism

• Building Strategic Partnerships and Strategic Development
• Market Segmentation - maintenance and development of markets segments.
• Managing different visitor needs

The DJC are proud to present Jon Weaver, the Marketing and Events manager for Bournemouth Tourism and Leisure Services.

"The evening will take you through Bournemouth Tourism's approach to harness the many different tourism businesses both Public and Private Sector to work and plan together.   

We will look at how we encourage business investment in developing  products, raise quality of the offer, effect marketing activities in maintaining and developing markets,  and building the Bournemouth Brand to enhance the town's reputation as a major UK destination.      

We will examine synergies and tensions between different visitor needs and in looking to the future, what we are doing to  build a stronger partnership with our neighbours in Poole. "

This is not to be missed!